Fashion and social media are a fascinating mixture. You have the “Insta-Girls” (re: Kendall Jenner, Gigi Hadid, Hailey Baldwin) (see: Vogue September 2016) who get paid thousands of dollars to post ads to their Instagrams, Twitters, Snapchats, etc. Then you have the social media recluses. For example, Hedi Slimane, the photographer and creative director who recently left Yves Saint Laurent, has posted no pictures and has a minuscule following of 68.2k followers on Instagram, as compared to Kendall Jenner’s 63.3M.
Some creative directors, like Olivier Rousteing, the creative director at Balmain, have a heavy social media presence, relying heavily on posts featuring young, famous models in order to spread brand awareness. Rousteing has been criticized in the past for his technique of using mega-celebrities like Kim Kardashian, to draw attention to his clothes, rather than the clothes themselves. That’s not to say that the clothes aren’t gorgeous, but the concept of utilizing social media is foreign to some fashion enthusiasts.
Unsurprisingly (or maybe it is surprising to you, I don’t know), there is a whole section of Twitter dedicated to high fashion. Basically once you find one high fashion account, you can slowly find more and more. From my experience, every owner of each account has very strong opinions regarding different fashion brands/houses so it’s important when breaking into fashion to follow a variety of accounts in order to recognize bias and come to your own conclusions.
Here are some of my favorite high fashion (usually regarded as ‘HF’ or ‘hf twitter’)-
Because the use of social media in fashion is so controversial and fluid, the best way to figure out what’s happening is to follow high fashion twitter accounts because most users are dedicated to crafting unique posts and sharing fashion news as soon as it comes out.