Fashion Education: Fashion & Social Media

Fashion and social media are a fascinating mixture. You have the “Insta-Girls” (re: Kendall Jenner, Gigi Hadid, Hailey Baldwin) (see: Vogue September 2016) who get paid thousands of dollars to post ads to their Instagrams, Twitters, Snapchats, etc. Then you have the social media recluses. For example, Hedi Slimane, the photographer and creative director who recently left Yves Saint Laurent, has posted no pictures and has a minuscule following of 68.2k followers on Instagram, as compared to Kendall Jenner’s 63.3M.

Some creative directors, like Olivier Rousteing, the creative director at Balmain, have a heavy social media presence, relying heavily on posts featuring young, famous models in order to spread brand awareness. Rousteing has been criticized in the past for his technique of using mega-celebrities like Kim Kardashian, to draw attention to his clothes, rather than the clothes themselves. That’s not to say that the clothes aren’t gorgeous, but the concept of utilizing social media is foreign to some fashion enthusiasts.

Unsurprisingly (or maybe it is surprising to you, I don’t know), there is a whole section of Twitter dedicated to high fashion. Basically once you find one high fashion account, you can slowly find more and more. From my experience, every owner of each account has very strong opinions regarding different fashion brands/houses so it’s important when breaking into fashion to follow a variety of accounts in order to recognize bias and come to your own conclusions.

Here are some of my favorite high fashion (usually regarded as ‘HF’ or ‘hf twitter’)-

@voguelence

@hautekouture

@postsmodel

@thatssohaute

@modelesques

@fuckowiak

@xxmantra

@theimonation 

Because the use of social media in fashion is so controversial and fluid, the best way to figure out what’s happening is to follow high fashion twitter accounts because most users are dedicated to crafting unique posts and sharing fashion news as soon as it comes out.

xo Lia

Fashion Education: The Models

You can’t talk about fashion without talking about the models. Good fashion can stand alone but can be made even greater, by the model. I have a list a mile long of my favorite/iconic models, so I’ve linked all of their websites/Wiki pages if you want to find out more and don’t worry, I saved the best for last.

1. Magdalena Frackowiak 

Queen of Eyerolls and Killing The Game

2. Karlie Kloss 

Queen of Coding/Cookies

3. Jourdan Dunn

Queen of Killing-It-As-A-Working-Mom

4. Tyra Banks

Queen of Smizing and Rooting For People Who Don’t Deserve It

tyrabanks

5. Gisele Bündchen

Queen of The Land of Deflated Balls

giselebundchen

6. Kate Moss

Queen of Heroin Chic

katemoss

7. Doutzen Kroes

Queen of Having The Cutest Kids In Existence

doutzenkroes

8. Chanel Iman

Queen of Just Being All-Around Fantastic

(also she’s in the movie, DOPE, which is phenomenal, 10/10 would recommend)

chaneliman

9. Binx Walton

Queen of Low-Key Bullying KenJen

binxwalton

10. Rosie Huntington-Whiteley

Queen of Dachshunds
rosiehuntingtonwhiteley

11. Irina Shayk

Queen of Everything

irinashayk

12. Barbie Ferreria

Queen of Twitter & No-Retouching

barbienox2

and the best for last, the OG Supermodels…

13. Christy Turlington

Queen of Feminist Non-Profits

christyturlington

14. Linda Evangelista

Queen of Not Waking Up For Less Than $10,000

lindaevangelista

15. Cindy Crawford

Queen of Beauty Marks (Move over, Marilyn)

cindycrawford

16. Claudia Schieffer

Queen of Covers

claudiaschieffer

17. Naomi Campbell

Queen of The Runway, Queen of Life In General

naomicampbell

Fashion Education: Fashion Week

I’m not going to lie, fashion is hard to understand. There are hundreds of designers with crazy difficult names, most of which I’ve been talking about for years and still pronounce incorrectly. Because fashion is a worldwide blend of culture and art, it’s hard to remember which designer came from which country and where they began working and the whole industry is basically as complicated as the Kardashian/Jenner family tree.

That being said, don’t be afraid to not know anything. Don’t be afraid to miss pronounce “Balmain” (it’s pronounced BALL-MAH-n BTW). It’s okay to make mistakes and it’s okay to not be able to identify that one dress, from that one collection, from years ago. Here are the basics of what you need to know to slowly submerge yourself into the fashion pandemonium.

FASHION WEEK

What is fashion week? 

Fashion Week is an event held twice a year, lasting about one week (per fashion capital) in which designers showcase their upcoming collections to buyers and the media by holding runway shows around the city.

When is fashion week?

Fall/Winter or Autumn/Winter (usually represented by “F/W” or “A/W”) fashion week is held in February or March and features clothes for the coming fall/winter. Spring/Summer (“S/S”) fashion week is held in September or October and features clothes for the upcoming spring/summer. The reason fashion week is held in the opposite season than the collection that is being showcased, is to give buyers the information they need to put in orders for their respective stores and for fashion editors to get an idea of what to feature in upcoming magazines.

Where is fashion week held?

New York Fashion Week (NYFW) usually kicks off ‘Fashion Month’ with the week long Mercedes-Benz Fashion Week, right at the beginning of February. Then London (London Fashion Week- LFW), Milan (Milan Fashion Week- MFW) and Paris (Paris Fashion Week- PFW) follow suit, hosting consecutive fashion weeks.

Who gets to attend fashion week?

Tragically, most shows during fashion week are invite-only. Here you can find an incomplete schedule of what shows are occurring at what times during all four fashion weeks (it’s incomplete because shows are still being announced/scheduled as fashion week gets nearer). Sometimes shows will be open to the public, usually these shows belong to up-and-coming designers who are just trying to get people in the door to garner attention. Attendees at ‘invite-only’ shows generally consist of editors, buyers, fashion bloggers, fashion photographers, socialites and celebrities.

This is the basis of Fashion Week, but if you have more questions, check out Teen Vogue’s explanation of Fashion Week.

     Still to come in Fashion Education; (the real) supermodels, major designers/houses, fashion bloggers, high fashion, fast fashion and more.

Hope this helps,

xo Lia